About Impact Marketing Consultancy

Founded by Alan Scrafton, Impact Marketing Consultancy specialises in delivering targeted marketing strategies for businesses in B2B sectors, bringing together on-call partners, experts in their fields. Our mission is to ensure that our efforts are directly accountable for driving revenue and enhancing market positioning.

Let’s Connect

Our Mission and Vision

At Impact, we strive to create marketing-led strategies that align closely with business and sales objectives. We believe in an audience-first approach that ensures clarity and consistency in all communications, helping our clients achieve measurable impact in their go-to-market efforts.

person touching and pointing MacBook Pro

Our Expertise and Approach

With decades of experience in a wide range of B2B sectors, our team combines deep industry knowledge with a commitment to precision and alignment. We work closely with organisations to transform complex technical capabilities into clear, compelling brand strategies and propositions that resonate with decision-makers.

Why Work With Us

We bring a proven ability to translate complex business challenges into clear, actionable marketing and commercial strategies. Senior leaders value our ability to: 

Create value for investors and boards; marketing-led transformation supporting acquisitions, integrations, and growth curves 

Unlock growth through marketing and sales alignment, building scalable systems, internal teams, and campaigns that directly contribute to revenue 

Drive ROI and efficiency: strong commercial acumen with P&L responsibility and track record of maximising budget impact 

Adapt across industries: success in sectors as diverse as industrial components, supply chain solutions, environmental services, and office products.

Partner With Us
Portrait of a man.

What We Bring to an Organisation

Leadership

Experienced in building, motivating, and mentoring high-performing teams that deliver results

Commercial Acumen

Skilled in balancing investment and ROI, with board-level experience in PE-backed environments

Proposition Development

Expertise in designing, launching, and scaling new products/ranges and services into highly competitive and compliance-led markets

Integration & Transformation

Successfully integrated over 10 acquisitions across Europe and the U.S. into coherent marketing and sales strategies

Strategic Collaboration

Trusted by CEOs, CFOs, and senior teams to align marketing with wider business and growth objective

Let’s Build Marketing That Actually Drives Results

Partner with us to turn marketing into a measurable engine for growth. We align your marketing with sales, deliver clarity across initiatives, and make every investment count.

Get In Touch