Be Ready for BUSINESS GROWTH

With decades of hands-on experience, we help owner-led and investor-backed businesses deliver go-to-market strategies that create long-term value.
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Our Expertise

Our proven Value Creation Framework helps B2B organisations cut through complexity, focus on what drives revenue, and align teams to deliver measurable growth.

With on-call specialist partners across the UK and U.S., we move quickly from strategy to execution, building momentum and creating long-term value.

Some Examples

Workers cleaning oil spill

Case 1
Market Leadership

  • Adler & Allan – Increased business value by driving innovation and expanding into new markets. Large-scale client wins, market leadership in environmental risk protection, five acquisitions supported, three successful exits delivered.
  • Led a digital transformation across new marketing and sales teams. Elevated national visibility and generated strong demand through a wider offering, targeted lead generation and live demo programmes for PE backed SME.
Sorting metal components in bins

Case 2
High Multiple Value Creation

  • TFC Europe – helped position leading SME components distributor for a high-multiple trade sale.
  • Built and led a high-performing team, launched Martech stack across the European group and acquisitions. Created a strong digital footprint. Shifted the business from a product-led to more consultative selling, driving NPD and new sales pipelines, pan-European communications, and targeted growth-sector engagement.
Woman using tablet in warehouse

Case 3
High Growth Trajectory

  • AFC Industries – supported an $800M+ growth trajectory for a PE-backed business through multiple acquisitions, launching a unified sales & marketing global digital marketing programme and new Enterprise level HubSpot CRM.
  • Aligned strategy with a 100+ sales team, implemented campaign analytics and practical AI, led rebrand, delivered high visibility through impactful media, PR and growth target market campaigns.

Our Go-to-Market Framework

Diagnose the Business

We start by building a clear picture of where the business is today and where growth can be built.

  • Business overview and objectives
  • Market and competitive environment
  • Customer, channel, and pipeline analysis

Define the Growth Strategy

We identify where to focus and how to win.

  • Target markets and priority segments
  • Value propositions and positioning
  • Growth opportunities and revenue potential

Align the Go-to-Market Plan

We turn strategy into a clear, executable plan.

  • Marketing, brand strategy, and proposition alignment
  • Channel and route-to-market decisions
  • Sales and marketing alignment

Execute and Measure

We support delivery and track what matters.

  • Campaigns, content, and activation
  • Pipeline development and performance tracking
  • Measurable outcomes linked to growth and value creation
  • On-going reporting and reviews

How We’re Different

Our approach ensures that businesses in B2B sectors receive strategies that are not only innovative but also actionable. We focus on creating a solid foundation for your efforts, driving long-term success, and working closely with senior management.

We are Business Growth and Marketing Specialists.

We also know a lot about Marketing
See our Services here
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Get In Touch

Ready to transform your business strategy? Contact us today to discuss how Impact Marketing Consultancy can help you achieve your goals and drive measurable growth in your business.

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